
Correct approach?
Right contact person?
Right moment?
High priority?
Right fit/USPs?
Right industry?
Trust in the supplier?
Suitable price?
New customer sales -
Finding the gold vein

Many factors have to be right for leads to become customers: the right approach, the right contact person, the right timing, the right priority in the company...
Successful new customer acquisition is achieved when sales employees find the perfect combination of these factors - the golden vein.
The acQware sales engagement app provides valuable support here.
The game changer for the search
for the vein of gold
Strong as a team
Sales employees are individualists. acQware pursues a team-oriented approach. This means that sales employees generally work together to acquire new customers.
Team cohesion and mutual motivation guarantee that the enthusiasm for acquiring new customers is maintained in the long term.
Bundling of competencies
Sales employees have different strengths in terms of product knowledge, market knowledge and communication skills.
With its team-oriented approach, acQware provides a platform on which every sales employee can acquire new knowledge and skills. Where they are valued for contributing their strengths.
In this way, acQware supports sales teams in becoming better together than any individual sales employee could be on their own.
Goal-oriented
in the project
New customer sales is often a continuous process without a clear start and end point.
acQware designs new customer sales as a time-limited project.
Clear goals, milestones, schedules and responsibilities are defined in order to effectively manage the sales process during the course of the project.
The project-based structure makes it easier to measure the success of sales activities and continuously optimize the process.

acQware
sales engagement app:
Extend the standard
The standard process of new customer acquisition usually consists of lead generation, the creation of a meaningful lead list with the corresponding contact details, active contact by email, telephone or video call and the further development of each contact in the sales funnel.
The acQware sales engagement app extends this standard process and supports the search for the golden vein with the following tools:
The Tools:

Impulses for sales teams
+50%
Improving collaboration
+30%
Performance in direct customer contact
+80%
Continuous improvement in the sales process
Overview of functions
The acQware Sales engagement App is a specially developed platform that supports sales staff in acquiring new customers over the phone. The app aims to increase productivity and optimise the sales process by providing a structured project organisation and supporting the efficiency of sales staff with AI functionality.
Cooperation in sales projects
Create new projects as a project owner and invite colleagues to join the team
Joint work areas for the exchange and development of a knowledge database
Customisable template for the development of discussion guidelines
Subdivision of projects into different campaigns for specific industries and target groups
Optimised contact lists for more efficient phone calls
Comparison and evaluation of the results of individual campaigns
Targeted evaluation tools for analysing the progress of the project
Customisable rating template
Insight into telephone and sales activities to optimise the sales strategy
Data management: Fast and uncomplicated import of contacts in csv format
GDPR-compliant protection of personal data with the option of hiding and blocking data if the customer rejects it
AI-supported search for company phone numbers
AI-supported summary of relevant background information on the target company
AI-supported summary of relevant telephone notes
Guest user functionality: Invite colleagues, external sales service providers or customers to participate in the project as guest users
Appointments and activities: Saving appointments, follow-ups and activities in the calendar
Recording and analysing all activities such as phone calls, video calls and on-site appointments
Our certificates




